What is Digital Marketing?

More recently, for a successful entry into the online market, an Internet entrepreneur had only to order a standard site, create several landing pages using one of the online services , purchase a subscription base (at best, collect), give several advertising posts on social networks and Understand the basics of SEO promotion.

This provided a sufficient level of profit and peace of mind. But in the modern world, everything is changing, almost in a matter of months.

And now, Internet technologies for business are no longer enough, yesterday’s advertising drains the budget, interest of leads quickly fades, one wrong decision and your subscriber base is dead.

At the same time, new digital communication channels with a wide range of opportunities for advancement appear. We move from traditional aggressive advertising campaigns to “native adds” and “earned media”, earning the right to engage in dialogue with people, offering them a truly valuable product.

What is the difference between Digital Marketing and Internet Marketing?

Digital marketing is:

an integrated approach to promoting the company, its products and services in the digital environment, also covering offline consumers using games, mobile phones and other digital communications;

integration of a large number of different technologies (social, mobile, web, CRM-systems, etc.) with sales and customer service;

ensuring constant high-quality two-way communication between the advertiser and the end user of the product / service;

the ability to combine technology and human resources, maintaining the right balance, based on the needs of the target audience and the properties of the proposed product;

phenomenal growth dynamics and the achievement of any marketing goals;

the ability to be relevant to the market, evaluate and analyze the results of promotion, respond flexibly to the needs of leads and adjust your product or service.

Digital-promotion is successfully used in online stores, online training, selling services and products with a long transaction cycle, in MLM and real estate agencies, to promote the brand of large companies and startups.

In short, today, digital technology is a decisive factor in success and advancement in each area of ​​the business, giving undeniable competitive advantages.

Consider the main differences between Internet marketing and digital marketing:

	Internet Marketing	Digital marketing
Target Audience	Online sphere	Online + Offline
Distribution channels	Internet feeds	All types of digital channels (Internet, mobile applications, digital advertising, tablets and game consoles, digital TV, etc.)
The target audience	All who have access to the Internet	Everyone who has access to the Internet + attracting an offline audience to the online market
The way to communicate with the audience	E-mail newsletters, landing pages, sites, advertising (search, banner, targeted, contextual), etc.	+ digital television, advertising in online games and mobile applications, instant messengers, interactive screens, POS-terminals, local networks of large cities

7 reasons to pay attention to digital channels of promotion:

you work with a narrow or young (advanced) target audience - use contextual advertising and integration (banners, posts, affiliate projects) with popular portals;

you need to talk more about the brand and product / service so that people see the value and can make a decision about the purchase (especially for new products and services);

the purchase of your product takes place on emotions (clothing, training, souvenirs) or after the test (perfumes, cosmetics, applying for bank services, ordering a home repair specialist);

your budget is limited, and there is no way to go on TV, or your presentation takes a lot of time (when a new car is released, television ads can be duplicated in mobile applications, social networks, in an interactive test drive directly on the company's website, etc.) ;

your strategy includes cumulative discounts, bonuses, points, and you need to constantly engage in dialogue with customers (supermarkets, online stores, etc.);

You strive to keep the buyer through changes in prices, stocks, promotional offers;

brand loyalty is pumped through constant communication, deep involvement through gamification  and receiving feedback from the target audience.

In digital marketing, personalization is of particular importance. At its core, it is a process of understanding the real intentions, desires and needs of a person, as well as the transfer of relevant, targeted and significant experience for this person.

We analyze the user's behavior in a specific period of time, his data (demographic, analytical, etc.) and form a strategy that allows him to easily achieve his goal.

It is important to come to a consistency between the needs (desires) of the user and the strategic business goals of the company, to increase conversion and, at the same time, the degree of involvement and loyalty of the lead.

Digital marketing is part of our daily lives. We communicate, use the search, gain knowledge and have fun on a variety of digital channels.